Global study: Health and fitness monitoring Global GfK survey

A recent, international GfK survey, conducted online in 16 countries, shows one in three people (33 percent) currently monitor or track their health or fitness via an online or mobile application, or via a fitness band, clip, or smartwatch. China is well in the lead for monitoring health and fitness in this way, with 45 percent of the online population currently doing this compared to 13 % in the Netherlands on the other side of the spectrum.

The most popular reason for tracking health or fitness is “to maintain or improve my physical condition“.  Only 8 % of the users are doing  it for reasons of competing.

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